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As the carried out pieces of research have shown, over 60 % of Polish Internet users trust information and materials provided in the form of sponsored articled. What is more, one third of such individuals have claimed that they have made a purchase after reading such publication.
An article is one of the most efficient forms of reaching both Premium and Super Premium clients. It makes it possible to boost sales and create a positive image of a product you want to offer to your customers.
Sponsored articles are much more trustworthy than advertising banners, as they present major benefits of certain goods and services, as well as are written in a compelling language.
Over 70 % of all Internet users utilize various means of blocking advertising banners. That is why a sponsored article is a perfect way of providing both prospective and regular customers with useful and sought-for content.
Over a half of the respondents surveyed by the On Board Think Kong Group was of the opinion that they did not mind advertising content published next to standard informational materials.
For over 40% of surveyed individuals, sponsored articles were of the same value as normal leading articles. What is more, 16% of the examined sample assessed them even better.
They relate to a highly specific and very interesting topic, as well as ensure a satisfactory sales conversion and increase the number of inquiries relating to a product or service advertised in such a manner.
The aforementioned articles incorporate a link included in the text, thanks to which every reader interested have the opportunity of visiting your official website.
Publication of content on a renowned and frequently visited website together with your BackLink makes it possible for you to rank higher in Google. What is more, it will make the browser recommend your content more frequently.
Time spent by the recipient to read valuable materials is much longer than the one devoted to look at promotional banners. Thanks to that, the text is being understood much better and remembered to a remarkably higher extent.
Premium and Super Premium estates require a greater amount of work and additional means to reach a wealthy customer. It can be safely stated that a sponsored material is both an ideal and a selective solution that should be opted for in the said case.